This week, it's Half Two of promoting Rock 'n Roll. Because the 1980s roll round, know-how modifications rock and roll advertising and marketing forever, with the arrival of MTV. The launch of MTV is certainly one of the good advertising and marketing tales of all time, because it nearly went under before it started - however was saved by Mick Jagger and a one dollar bill. We'll analyze how MTV modified the music business, and how Michael Jackson's video Thriller changed MTV. We'll also discuss how the Internet revolutionized the marketing of rock and roll - from iTunes, to Justin Bieber being found on YouTube, to the invention of music Apps. Abruptly know-how was the latest rock star.
One evening, in 1965, Keith Richards was mendacity facedown on his bed in London, England. He had passed out after a night of partying. Keith Richards in his artistic mode. When he woke up within the morning, he observed that the new cassette tape he had put within the Phillips recorder he always stored beside his bed had run out to the top. So he rewound it, and listened. There he heard two minutes of an fascinating guitar riff. He did not remember writing the chords, however he will need to have woken up from a dream and recorded it.
He knew that as a result of when he played the tape back, he might hear himself grab his guitar, play the riff just a few occasions, and drop the guitar choose - which was followed by 40 minutes of snoring. Ultimately, he gave the tape to Mick Jagger and asked him to write the words.
Richards didn't think the song was industrial enough for a single. But he was outvoted by the band, and the music was released. Satisfaction was a music about alienation - and advertising and marketing. Satisfaction turned The Rolling Stones first number one record, staying at the top of the North American charts for 4 weeks. When the band came to America, they could not imagine the relentless commercialization and promoting hype they have been subjected to. As Jagger later stated, coming from Britain, they had by no means seen anything like it. The famous "tongue" emblem of the Stones, with a nod to America. Jagger sang about listening to those commercial pitches, however never finding satisfaction, and used precise strains from ads he had seen.
Satisfaction kicked the band into the stratosphere. 2 in Rolling Stone Journal's 500 Best Songs Of All Time. While the Stones railed in opposition to advertising and marketing in that song, they were to turn into certainly one of rock's best entrepreneurs. And as we choose up our story right here partially Two, we discover the next wave of promoting Rock and Roll wasn't fuelled by the music.
All of it began with a Monkee. In 1977, Mike Nesmith, previously of the Monkees, wrote a solo tune referred to as Rio. The very first music video, created by ex-Monkee Michael Nesmith. His file company asked him to create a "promo clip" for the song. So Nesmith shot a brief video that confirmed him on a horse, singing into a 1920s microphone, dancing at a social gathering, flying by means of house, and touchdown on a seaside in Rio. It was kooky and humorous - with solely the loosest of story strains - and it wasn't in any respect what the record company had requested for.
They expected a short movie of Michael Nesmith standing in entrance of a microphone singing his music. As Nesmith recounts in the wonderful book, I would like My MTV, by Craig Marks and Rob Tannenbaum, he introduced the record firm with one thing they'd by no means seen before. As an alternative of the images driving the narrative, the song did.
And it did not matter if those pictures lacked continuity or appeared disconnected. It just worked. And it was a profound conceptual shift in movie-making. No one knew what to name this new type of promo clip. Some called it a "video record," others, an "illustrated song." But whatever it was known as, it managed to get aired in Australia, the place Rio went to primary. That success prompted Nesmith to strategy Warner cable tv executive John Lack with the concept of a television program dedicated to taking part in music videos.
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